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6 Social Media Trends In Focus For 2021

Updated: Jan 27, 2022

Here are some exciting and emerging social media trends that will help your business take 2021 by storm!

Businesses are waking up from the pandemic-induced lull. Covid-19 and the subsequent lockdowns have opened up a wide scope to experiment with ideas and capture the imagination of target audiences on social media platforms.

In light of these recent developments, we have brought social media trends you must watch out for in 2021.

Videos will be the show stoppers

Video content has emerged as one of the most engaging ways to interact with your target audience. It not only provides entertainment, but also information to the audience to help them understand your business. As per the recent report by Hootsuite, 64% of marketers either already have incorporated videos into their strategies or plan to. Whether it's long or short-form videos, they are the future of digital content. So, it's the right time to add them to your content strategy.

User-generated content will be the influencer

Consumer experiences have now become paramount to influence the audiences in favour of your business. According to the study by TurnTo Networks, user-generated content influences the buying decision more than any other form of advertising. Assurance and satisfaction with regards to the users’ experiences help establish a connection and boost sales. More the testimonials, better the conversion rates.

The phenomenon of augmented reality

Augmented reality (AR) has paved a way to make content even more interesting and fun. This trend, popularised by Instagram and Snapchat, will be adopted by other social media platforms to amplify businesses and user interactions as well. With AR filters gaining popularity on social media platforms, it has enhanced visual content experience in multiple ways. Add a dash of AR to your visual content and grab your audience's attention without fail.

Buzz of social media communities

Social media communities create a space for audiences with similar interests to initiate conversations. These rooms are of great help if you want to identify with your audiences in a meaningful way. Influencer Marketing Hub provides Facebook groups as an example of such social communities. Whether it's finding the array of topics, experiences, feedbacks or solutions; you’ll always know where to find the information.

Rise in social commerce

Businesses have used social media sites to sell their products for a long time. The trend is on par with other mediums like websites and offline stores. According to Social Media Examiner, most of the local businesses will offer various formats of online interactions to provide customers with products/services at their own space. The introduction of shoppable posts have strengthened businesses with a guaranteed increase in sales. Social commerce is the new market space!

The personified connect

Being a human is the best way to bond with the audience. As per Social Media Examiner, the attributes of transparency, authenticity and vulnerability help build trust and a beautiful relationship with your audience. They are bound to associate with the humane touch you carry despite being a business. This aspect brings out the values you stand for as well. Go ahead and build your tribe!

We hope the trends we collected for you will keep your social media game up in 2021! Best wishes!

There is just so much you can do to boost your business! We know it can be overwhelming. But hey, we are experts at breaking down complex concepts into easily comprehensible content. So keep calm and follow our blogs!

We practice what we preach! Reach out to us to avail our services.

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