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Is your business making the most of these 8 new Instagram updates?

Instagram is one platform where small businesses are thriving. And now, with some new feature updates, the platform has made things spicier!

What makes marketing your business on social media different is that you get to engage directly with the audience. This helps the brand to build a personal connection with each of the customers.


Instagram is one platform where small businesses are thriving. And with these new feature updates, engaging with the audience and getting your content across has become even more interesting.

  • Set reminders for upcoming events

Organising events, inviting people and sending out reminders have also become easier. You can now add a reminder for your upcoming events on your post and share more details of the events with your followers.

  • Schedule reminders on stories

We discussed how you can set reminders on posts. But you can also use the scheduled feature on stories for upcoming events to notify and remind your followers. As you all know, sometimes stories get more views than a post.

  • Schedule notifications for live

Schedule a live video on your profile, so that your followers can opt to get a notification as soon as the live is available. This way you can ensure nobody misses out on your amazing lives!

  • Shortcut to DM posts

You can directly DM a post to your friends by holding the ‘send button’ for a little longer. Your four most interacted accounts would pop and you can just select the account to share.

  • Add more options in poll

Poll is a feature that helps a lot of businesses interact with followers to understand their preferences and requirements. Good news is, you can now add up to four response options for your poll, as opposed to two, helping get a better outcome from the interaction.

  • Use enhanced tags

Enhanced tags enhance visibility. This feature lets you tag the contributors and collaborators in your post, making it easier for viewers to recognise the creators and view their respective profiles.

  • Order your feed chronologically

Instagram now lets people choose how they want to see the posts from people they follow, on their homepage, by adding their favourite accounts in the favourite section. They get to see them first that way. Ensure you get into your followers favourite list!

  • Like stories

You can now like stories without sending a direct message. Click on the heart icon at the bottom of the screen. You’ll also be notified if someone likes your story.


Marketing your business on social media can come across as confusing, time-consuming and tedious. But such updates make the whole process fun! And we're here to make sure you don't miss out on any fun. So stay tuned, we're getting your more such updates.


There is just so much you can do to boost your business! We know it can be overwhelming. But hey, we are experts at breaking down complex concepts into easily comprehensible content. So keep calm and follow our blogs!


We practice what we preach! Reach out to us at contact@liden.in to avail our services.


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