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  • Writer's pictureLiden

The Magic of Social Media Marketing

Updated: Jan 27, 2022

Wondering how successful entrepreneurs use social media to achieve their goals? Read on to learn more about its role and how it can give an extra mileage to your business.

Remember the days of Orkut, Yahoo Messenger, Reditt? If you are a 90s kid, we bet you do.

Over the years, social media has matured far beyond from being just a medium to connect with friends and family, to a full-fledged business platform. Most businesses now have their social media accounts running actively - to build their brand, advertise their products and services online or connect at B2B and B2C levels.

To make sure your business utilises the many possibilities of social media, it is important to understand the basics of this form of internet marketing.

What is Social media marketing?

Social media marketing is a form of marketing, where social media platforms like Instagram, Facebook, LinkedIn, YouTube, Twitter, Snapchat and Pinterest are constructively used to reach out to the target audience.

It involves creating and sharing quality content to achieve certain goals like boosting sales and driving website traffic. This content, however, needs to be tailored in ways that suit different platforms and helps you make the most out of them. Sharing the content to reach the target audience also has its tricks and technicalities.

Why do you need social media marketing?

Your business needs a social media presence. It doesn’t matter whether it’s a small business or a well established one - social media accounts are the quickest way to reach your target audience globally. It plays an essential and beneficial role in your business marketing strategy. Here’s how exactly you can benefit from it:

  • Raise brand awareness

How will you make your customers know that you exist? The easiest way is through social media. It can help you in gaining more visibility. So, create a social media profile for your business now and increase brand awareness in no time.

  • Connect with your audience

Build a lasting relationship with your customers! Make it easy for them to connect with you and gain their trust and loyalty. Social media platforms are the best place to interact with your audience. Listen to their feedback, foster a community and grow exponentially.

  • Generate lead

Leads are the interest or enquiries you arouse in potential customers about your products or services.How to generate leads? Social media is the answer! Boost your sales and increase your business’s conversion rate by effectively using social media.

  • Increase website traffic

Apart from building brand awareness and engaging with customers, social media can also help in increasing your website traffic i.e. the number of users who visit your website. The more clicks you get on your social media accounts, higher the chance of generating better website traffic.

  • Make engagement a lot easier

Social media is constantly introducing new features - make the most of it! Timely interaction with your target audience will keep you in the radar and make your presence felt. Take IGTV for instance; it’s a smart and easy way to build brand transparency and authenticity.

  • Advertisement is just a click away

If you are focused on reaching a certain set of audiences, then social media paid advertising features are bound to help you! Brands can run highly-targeted social media ads which will fetch your desired results.

  • Cost-effective

Advertising is an expensive affair. But, with social media, it’s possible to market and advertise your products or services in the most cost-effective way, under the right professional guidance.

  • Track your progress

So, how well are your products or services gaining traction? This too, can be figured out using social media, through social media analytics tools. Analyse your social media performance to bridge gaps if any and up your social media game.

Social media is a constantly evolving realm. Hence, ensuring your content is updated and trending is of paramount importance. Want to stay plugged into all the latest information on content marketing? Follow our blogs!

There is just so much you can do to boost your business! We know it can be overwhelming. But hey, we are experts at breaking down complex concepts into easily comprehensible content. So keep calm and follow our blogs!

We practice what we preach! Reach out to us to avail our services.

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