• Liden

Designing the designer’s headspace

We mostly know what makes a design great. But do you know what makes a designer great? The answer doesn't end with ‘skills’ alone. Read on to find out some unique insights!

Apologies for resorting to the cliché, but the truth is that, nothing explains the importance of design in marketing like the adage “A picture is worth a thousand words” does. It most definitely is the bridge that connects the audience to the brand, so you best make sure that bridge looks irresistible!


It’s easier said than done of course, because designing is an extremely dynamic field.

“Availability and access to free and easy tools, like Canva, may have made it very easy for many to up their skills and creative game; but they have also made it a challenge to keep up with the quality and uniqueness,” Liden’s Design Head Nikita Mehta observes.


It might seem like a lot to process, but having your priorities sorted can help you navigate the world of designing smartly. Here are some insights from team Liden on how we did that.

  • Axe the race to master tools and software

Yes, as a designer, there is a constant need to anticipate technological change – to adapt, excel and be open to new influences – all in a very short time.


While it is important to learn your way around them, do not devote all your time solely on mastering tools and software. Make time to observe and read. Find the right tutorials that help you to create refreshingly new, original work. “There's no stopping to learning. The trick is to stop being random and find those tutors that best suit your aesthetic requirements and follow them consistently,” Nikita shares.

  • Research to understand brand values and target audience

Standing out from the crowd and being unique requires a proper and in-depth understanding of brand values and the target audience. Great, original work can be produced only through proper research. Expertise is not achieved overnight; honest results need honest efforts.

  • Bring storytelling to designing

Make sure your work is not just about technical elements and design principles. It’s okay to break some rules sometimes. Treat designing as a tool for storytelling. And the best way to establish a humanness in the ultimate creative output is to weave experiences, memories, stories, etc. together.

  • The balance between budget and expectations

Getting this clear can help remove a lot of obstacles that may arise on the way. Tools, software, and updates are expensive. Decide what your budget in this department is and see if it’s in tandem with the client's requirements/expectations.


Not many clients will come with a complete understanding of why designing is important or what the unique conditions that exist in the field of work are. As a designer, it would be great if you can develop the ability to convince clients.


While we deal with the rivers that writing, designing, etc are, there’s a vast ocean that all of these merge to – the social media! Watch out this space for some tips on how to test the waters and take the plunge!


There is just so much you can do to boost your business! We know it can be overwhelming. But hey, we are experts at breaking down complex concepts into easily comprehensible content. So keep calm and follow our blogs!


We practice what we preach! Reach out to us at contact@liden.in to avail our services.


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