• Liden

Blocking the writer’s block!

Updated: Apr 11

From F Scott Fitzgerald and Adele to you and me – everyone who has sat down to write has experienced this creative stall and we are familiar with how it can really mess us up. Here’s how team Liden learnt to overcome the infamous writer’s block!

The creative industry is dynamic and diverse. From marketing, visual arts, performing arts, to writing and publishing, it encompasses numerous disciplines. While we might be divided in terms of these disciplines, there’s one thing that unites us. One common dread in fact – creative block!


In this and our next couple of blogs, team Liden will be sharing the challenges we faced regarding content creation and how we learnt to overcome them. Thanks to these learnings, our creative juices never ceased to flow!


Let's begin with writers; they are people who can create nightmares of any kind, size or intensity out of thin air to torture your imagination. What then, could be the biggest nightmare of the creator of nightmares? No brownie points for guessing – a writer’s block!

From F Scott Fitzgerald and Adele to you and me – everyone who has sat down to write has experienced writer’s block and we are familiar with how it can really mess us up.


What triggers a writer’s block?


The easiest way to answer this question would be holding lack of inspiration accountable. But it goes deeper than that.


Pain, sometimes, ignites the fire in writers to produce some of their finest works. But adversities in life, like mental health issues, physical illness, financial struggles, loss of a loved one, etc can also manifest as creative slowdown.


Challenges like the pressure of deadlines or experimenting with a style that’s not natural to us too can be reasons.


It’s very important to understand the reason behind the creative block, for it will help you come up with more effective and appropriate solutions.


How did we tackle writer’s block?


Here’s what Keerthana, our Content Head has to say, “There's no such thing as a bad copy when dealing with writer's block. Stop chasing perfection and start writing down even the ‘mediocre’ ideas as they pop up!”


After a few trials and errors, we figured out what worked out for us.

  • Overcoming the pressure to perform

More often than not, it’s the idea of big goals that overwhelm us and drive us deeper into the pit of writer’s block. So the trick really is to overcome the pressure to perform. Write that bad copy. Share that mediocre idea. Be average. It will give you something to stand on and build upon.

  • Breaking up with big tasks and bonding with smaller ones

It’s worth remembering Mark Twain here – “The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”

  • Mind-blowing mind mapping

Apart from breaking down tasks, mind mapping is another method that often comes to our rescue. We dump all the ideas and words together, and then connect the similar ones to come up with something solid. Mind mapping is especially helpful when you're working to tight deadlines.

  • Read, research, repeat

Nothing gets you in the groove like reading does. You needn’t necessarily read big books and articles. Just be a bit more mindful while you scroll through your social media. Go through the works of others before you sit down to start working on yours.


While these are what keeps creativity alive when it comes to writing, it's a whole new ball game when it comes to designing.


The trick is not much of a secret – it's right in front of our eyes and yet we're oblivious to it. Like they say, the devil is in the details. Designing enthusiasts, stay tuned for our next blog to find out!


There is just so much you can do to boost your business! We know it can be overwhelming. But hey, we are experts at breaking down complex concepts into easily comprehensible content. So keep calm and follow our blogs!


We practice what we preach! Reach out to us to avail our services.


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