Marketing Just Got Smarter With Content Marketing
Updated: Jan 27
There is something new that is taking the marketing realm by storm! Read on to find out what this whole noise about content marketing is.
On an average, how many of those incessant mails and messages from different brands that you are swamped with, do you mindlessly delete without even reading?
Most of them, if not all of them?
Now let’s imagine you are an entrepreneur trying to sell your product or service. What if all those well-researched information you are trying to get across to your customers end up in their spam or trash folder?
You see the gap, don’t you? This is where content marketing steps in! It is what makes your emailers relevant and intriguing enough so that the readers are motivated to read them, rather than discarding.
What is content marketing?
We all know what marketing is. It is the "action or business of promoting and selling products or services, including market research and advertising." Now, what is content marketing?
Consider marketing as a more traditional method of peddling your product or service. Content marketing is by and large an upgraded version of marketing, or maybe even much more than that.
Content marketing is strategised around creating and sharing relevant and regular content to build a distinct group of audience, who can, in turn, generate profitable customer action. This content can be write ups, videos, podcasts or more!
How is content marketing different from marketing in general?
In the traditional method of marketing that has been followed worldwide so far, entrepreneurs directly pitched their products and services to the target audience.
But when it comes to content marketing, we chalk out a content marketing strategy, where we package valuable content related to your brand appealingly, keeping factors like relevance and consistency at its core. This is done not only to get the buyers intrigued, but also to make them more intelligent about the product and services you are offering. This helps in creating a loyal and informed community of customers for your brand.
English radio presenter and podcaster, James O'Brien is quoted to have said on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story."
How do you market the content?
The most important factors of content marketing, as mentioned earlier, is a foolproof content marketing strategy, as well as consistency and relevance of the information.
Once you have determined who your target audience are and other specs, you can decide on what are the tools you are going to use to disseminate information.
Nothing beats social media in getting your content out there for customers to consume. You can use platforms like Twitter, Instagram, and YouTube. The information can be offered in a range of formats such as social media posts, videos, email newsletters, case studies, podcasts, how-to guides, blogs and more! Possibilities are just endless.
It is integral that we understand what content marketing is and employ it in the smartest manner to boost your sales and fetch desired results without needless drudgery.
There is just so much you can do to boost your business! We know it can be overwhelming. But hey, we are experts at breaking down complex concepts into easily comprehensible content. So keep calm and follow our blogs!
We practice what we preach! Reach out to us to avail our services.
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